32Red Casino Signs Deal with Leeds Utd FC
32Red, the online gambling brand which runs the hugely popular, Microgaming-powered 32Red Casino has announced a multi-year shirt sponsorship deal with Leeds United Football Club.
The news comes against the backdrop of a strong trading update published by 32Red Plc. last week, which saw shares climb 13% on the London Stock Exchange.
The three-season shirt deal will provide 32Red Casino with excellent exposure at the Elland Road home stadium, and will also give the group access to Leeds' fan base.
Premier Online Casino Brand
The Executive Director of Leeds United, Paul Bell said about the club's new sponsorship deal with the gambling brand: "32Red are a modern, forward thinking brand with a long standing and successful history of sponsoring high profile teams within football and we are delighted to welcome them into our commercial partners program."
"We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League," he said. "Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support."
Also commenting was the chief executive officer of 32Red, Ed Ware who noted that the company had a proud history of successful football club sponsorship deals, and this was a fantastic opportunity to work with such an "iconic club and showcase the 32Red brand."
"We look forward to our association with Leeds United over the coming seasons," he said.
Strong Trading at 32Red
32Red's trading report sent shares rising, with like-for-like net gaming revenues climbing 39% in the first 19 weeks of 2016 compared to the same period the year before.
Ware said that the 32Red Plc board was pleased with this strong trading momentum and remained confident of delivering its expectations for the year.