Kambi and 32Red Extend Sports Betting Partnership
32Red.com, the London-listed online gambling platform, which runs the Microgaming powered 32Red Online Casino, has announced the extension of its partnership with Kambi, a sports betting platform provider.
Thanks to the partnership between the two, 32Red was able to relaunch its 32Red Sports sports betting offering which has proven to be so popular among players.
The companies first signed a deal in 2014 which saw Kambi replace Global Betting Exchange as 32Red’s sportsbook platform provider.
Growth in Sports Betting
The chief executive of 32Red, Ed Ware said about the two year extension of the deal between his company and Kambi:
”I am pleased to continue working with Kambi on creating an exciting sports betting experience for our players.”
“During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge and with the creation of a premium sportbook,” he added. “As we continue to accelerate our marketing budge we remain excited about the future growth possibilities the market is offering us.”.
Successful Sports Betting Partnership
Also commenting on the extension of the deal was the chief executive of Kambi Group, Kristian Nylen who said:
”We have truly enjoyed working with 32Red during the last two years and we are delighted the operator has decided to further its contract long term.”
”The partnership has been very successful and is further proof of the strength of the Kambi sportsbook and the power it gives our operators to offer a unique sports betting experience to players,” he added. “32Red is planning to invest more in marketing its sportsbook and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration.