Kindred Purchases 32Red Casino Parent Company

The parent company of one of the best online casino sites in the Microgaming family, 32Red Casino, has been acquired by the rival Kindred Group.

When news broke that the Kindred Group would be paying £175 million to acquire the London-listed 32Red Plc, shares in the company shot up by 16%.

The Kindred Group, formerly known as the Unibet Group, already runs hugely successful online casinos and is considered one of the biggest gambling groups in the world.

The group has more than 15 million customers across 100 markets, focusing mainly in the Australian and European markets.

The Kindred Group has agreed to pay 196 p per share for 32Red, while shareholders will also receive a second interim dividend payment of 4 p, to be paid out next month.

32Red's Impressive Growth

32Red has shown constant and impressive growth, especially in the past six months.

The CEO of 32Red said following the acquisition deal news:

"We have consistently and profitably grown 32Red's market share in the regulated markets of the UK and more recently, Italy."

"The management team at Kindred have a similar business philosophy to our own and we look forward to joining forces with Kindred and continuing our successful growth within the Kindred group," he added.

Ware has not commented on whether or not he will continue to work at 32Red once the company has been officially acquired.

Award Winning Online Casino

For nearly 2 decades, 32Red Casino has been considered one of the best online casinos in the business. The site has won awards in practically every category, from Best Customer Support to Online Casino of the Decade!

The Microgaming casino offers plenty of promotions to sweeten every visit, a generous first deposit offer, a lucrative Club Rouge loyalty program, excellent customer support and easy payment methods.

More than anything, however, 32Red Casino is best known for its over 600 top quality games, including slots, video poker, roulette, blackjack and Keno.

TOP